Course Overview
AI
Tone & Brand Control For Generative AI Text Content
This practical course shows teams how to translate the company brand’s voice into clear, reusable AI instructions. We address common concerns centred on tone mismatch and perceived loss of integrity in using AI for text generation. Go further and boost your productivity by leveraging AI platforms to build text frameworks in your unique voice - responsibly integrate your personal tone, ensuring your content always reflects your authentic style.
Why this course matters
- Without proper instruction large language models (LLMs) by default produce generic off-brand results that can easily be recognized as AI generated.
- Persona instructions are simple measures that can increase productivity, raise output relevance, and quality in day-to-day work.
- Scale your outputs in compliance with company brand identity guidelines
Who should attend
- Executives seeking repeatable, on-brand AI writing.
- CX & support teams standardizing customer replies.
- Communications roles that publish written assets.
What you’ll learn
- Voice blueprinting - Capture tone adjectives, vocabulary rules, grammar preferences, and signature phrases as a reusable “brand voice for AI” specifications.
- Persona-driven prompting - Encode roles to drive context-aware outputs.
- Deployment & scale - Building repeatable instructions in your AI tools so that consistency and repeatability is established.
- Quality assurance (QA) - Best practices to efficiently review outputs before sending or publishing.
Practical applications
- Write and draft emails to match the company brand and your personal voice.
- Draft large frameworks for reports, policies, or company documents that keep in line with your tone so that you are auditing rather than building from scratch.
- Create multi-persona variations for different lines of business or company scenarios.
- Create a consistent company guideline powered by AI that can be easily scaled to enable staff to keep in line with company guidelines for their communications.